Our Team
President
Brad Elkie
Brade@binnermarketing.com
Brad Elkie, began his career with BMS in 1990 as a Foodservice Sales Representative for Manitoba. At that time, the business operated exclusively in MB, SK, and NW Ontario. Brad was one of just two Foodservice representatives working directly under founder Murray Binner.
Over the years, Brad has been a key part of Binner’s growth as the company expanded to include AB and BC. He became a partner in 2006 and served as Regional Sales Manager for MB and SK for more than 20 years, playing a vital role in driving regional growth and building a strong, dedicated team. In the spring of 2025, Brad was honoured to step into the role of President of Binner Marketing. Brad continues to lead the company with a deep commitment to our customers, partners, and team building on a legacy of trust and excellence.


COO
Murray Binner
Murrayb@binnermarketing.com
Murray Binner, began his career in Foodservice in 1980, following his passion for great food and strong relationships. While our roots are in Foodservice, Binner Marketing & Sales (BMS) has also built a trusted presence in the specialty sections of retail stores, as well as in the gas and convenience sector.
In 1985, Murray’s father, Rollie Binner, founded Binner Marketing. What started as a family business has grown to serve customers across Western Canada. Today, Murray is proud to share ownership with Brad Elkie, Bryan Elkie, Natalie Sample, and Jared Marsh, each bringing their own dedication and expertise to the table. Murray’s passion for this industry has never wavered. And he is deeply committed to our principal partners, our customers, and the incredible team that makes Binner Marketing what it is today. For us, this isn’t just a business—it’s a legacy built to last.




















