About Us

ESTABLISHED 1985

Binner Marketing & Sales

Was founded in 1985 by J.R. (Rollie) Binner. His son, Murray, eventually took over the business and expanded it across Western Canada. Today the company is owned by the Senior management Team – Brad Elkie, Bryan Elkie, Natalie Sample, Jared Marsh and Murray Binner.

We maintain a solid lineup of committed vendors. Our goal is to continue to strengthen the relationships with our vendors by ensuring solid results through our proven “Go To Market” strategy.

The Sales Team strives to perfect our “Recipe for Success” by using our Management Team as Manager/Mentors

“For 40 years, Binner Marketing has worked with both food manufacturers and distributors throughout Canada to become a leader in the Food Brokerage industry.”
Proudly supporting the foodservice industry, to include the Retail & C&G sectors across Western Canada.

Who We Are

At Binner Marketing & Sales, we believe success comes from building strong partnerships, delivering value with integrity, and always putting our clients first. We are a team of passionate Foodservice professionals committed to helping businesses grow.

With 40 years of industry experience and a forward-thinking approach, today we are proudly a Division of Surge Foodservice combining expertise with personalized service to ensure every Principal, Operator and Distributor receives solutions tailored to their unique needs. Collaboration, transparency, and reliability guide everything we do.

Our mission is simple: to be a trusted partner you can count on—driving results, strengthening relationships, and creating opportunities for growth.

What We Do

As a dedicated Food broker, we connect leading manufacturers products with distributors, operators, and decision-makers across the industry. Our role is to represent and grow the brands we partner with by building strong relationships, driving distribution, and creating demand in the marketplace.

We provide market insights, sales expertise, and hands-on support to ensure the right products reach the right customers. From introducing new items to expanding existing lines, we work as the link between manufacturers and foodservice operators, making growth opportunities happen.

Where We Work

We proudly serve Western Canada – from Thunder Bay, Ontario to the British Columbia and everywhere in between.

Our reach extends across a wide range of channels, including:

  • Healthcare & Institutions – hospitals, Senior Living, school lunch programs, colleges, and universities.
  • Hospitality & Leisure – hotels, resorts, Sports & Leisure, and Banquet / Catering.
  • Foodservice & Retail – restaurants, bars, caterers, National – Regional – Local Chains, Bakeries, HMR / Deli, and specialty markets
  • Convenience & Entertainment – convenience & gas, casinos, and gaming
  • Industrial & Government – military, corrections, Mining Camps (Oil, Gas, Hydro, Minerals), Business & Industry

Wherever there’s an opportunity to bring great food to the table, we’re there.

Mission

MISSION STATEMENT

  • To constantly strive to be leaders and innovators in the Food Brokerage Industry
  • To answer the needs of all of our customers and at the same time represent our principals fairly and aggressively
  • To earn a reputation as knowledgeable marketers and a source of information for the Food Industry

BY:

  • Establishing a program of development for all of our employees which will earn their dedicated effort in reaching new sales and profit levels
  • Selling firstly ourselves, our company, and our products
  • Accepting and implementing new ideas and trends in business
  • Being innovative in developing our own new ideas
  • Enjoying what we do and creating a work atmosphere that is meaningful for everyone involved

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